

	SEO is Search Engine Optimization

KEI Concerns and CID Alternative

Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it.

My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers.

I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1.

And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one.

Based on my concern with KEI, I have decided to create an alternative. I have called this alternative "Competition Indexed Demand" (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).

For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords,

Keyword........................Demand.....Supply.......KEI

nfl quarterback ranking........43,474.....75,800......24,934

nfl power ranking..............43,171....122,000......15,277

college basketball ranking.....71,149....541,000.......9,357

while CID suggests the following top 3 keywords,

Keyword.................................Demand......Supply.......CID

dick vitale college basketball ranking..16,983......33,400.......640

nfl quaterback ranking..................43,474......75,800.......427

vote nba power ranking...................3,129......30,200.......394

Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a number of keyword research projects and have found that not only it favours lower competition, but it also suggests keywords that, I feel, have a better demand-supply balance.

Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine the marketing potential of the best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID.

Furthermore, based on my obervations of KEI and CID results, I have felt the need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because the demand and/or supply numbers are too high.

These 2 rules are:

- "the 100 thousand demand rule" which states that "any keywords whose demand numbers are above 100 thousands should be ignored",

- "the 10 million supply rule" which states that "any keywords whose supply numbers are above 10 million should be ignored".

Applying these 2 rules to KEI and/or CID will help you determine more realistically the marketing potential of keywords.

In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on the competitiveness of keywords while KEI focusses on the demand.

Serge M Botans

Contact: [email protected]

Phone: 61-03-9478-7088 or 61-0415-642424

Web Site: www.cattle-ramp-seo.com

PS. I have not currently released the CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip

Serge M Botans is the CEO of the self-help search engine optimisation web site http://www.cattle-ramp-seo.com

RELATED ARTICLES

The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.

Link Popularity: Improve Your Search Engine Rankings
What is link popularity?Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page.

Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated.

What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords.

List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site.

Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.

The First Search Engine Marketing Method: Content That Meets Customers Needs
For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales.

Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one.

The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.

Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines.

Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.

Which Search Engine Optimization Services to choose, Google OR Yahoo?
Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services.

The Disease of Google Banning: Are You At Risk?
Definition:Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites.

Promoting Home Business: Tips to Increase Web Site Sales
You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing.

Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.

Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.

Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.

Google Is Taking Descriptions From Alexa!
In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.

Website Optimization, Good Overall Optimization is Key
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.

How Do I Improve My Web Site Conversion Rate? Part 1
Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website.

Home | Site Map | Thai Hosting | Website Directory