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A Naive Mistake Cost Me My Google Rankings Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers. Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. Search Engine Optimization Techniques Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Search Engines Are Doomed to Fail A very provocative title, isn't it? 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